{"id":1017,"date":"2023-07-06T07:36:52","date_gmt":"2023-07-06T07:36:52","guid":{"rendered":"https:\/\/btwnummer.com\/?p=1017"},"modified":"2023-07-07T04:07:25","modified_gmt":"2023-07-07T04:07:25","slug":"nganh-quan-tri-khach-san-3","status":"publish","type":"post","link":"https:\/\/btwnummer.com\/2023\/07\/06\/nganh-quan-tri-khach-san-3\/","title":{"rendered":"QU\u1ea2N TR\u1eca KH\u00c1CH S\u1ea0N C\u1ea0NH TRANH CAO KH\u00d4NG?"},"content":{"rendered":"
Ng\u00e0nh Qu\u1ea3n tr\u1ecb kh\u00e1ch s\u1ea1n ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n b\u1edfi nhu c\u1ea7u du l\u1ecbch, ngh\u1ec9 d\u01b0\u1ee1ng ng\u00e0y c\u00e0ng gia t\u0103ng. Kinh t\u1ebf \u0111ang d\u1ea7n h\u1ed3i ph\u1ee5c, v\u1eady ng\u00e0nh Qu\u1ea3n tr\u1ecb kh\u00e1ch s\u1ea1n c\u00f3 c\u1ea1nh tranh cao kh\u00f4ng?<\/span><\/p>\n <\/p>\n <\/p>\n Tr\u01b0\u1edbc di\u1ec5n bi\u1ebfn t\u00ecnh h\u00ecnh d\u1ecbch b\u1ec7nh ng\u00e0y c\u00e0ng di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p, nhi\u1ec1u kh\u00e1ch s\u1ea1n \u0111\u00e3 ph\u1ea3i \u0111\u00f3ng c\u1eeda kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng \u0111\u00f3n kh\u00e1ch nh\u1eb1m h\u1ea1n ch\u1ebf s\u1ef1 l\u00e2y lan c\u1ee7a d\u1ecbch b\u1ec7nh. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 g\u00e2y n\u00ean kh\u00f4ng \u00edt kh\u00f3 kh\u0103n cho c\u00e1c doanh nghi\u1ec7p. Ng\u00e0nh Qu\u1ea3n tr\u1ecb kh\u00e1ch s\u1ea1n c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Hi\u1ec7n t\u1ea1i, m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c m\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t nh\u01b0:\u00a0<\/span><\/p>\n <\/p>\n <\/p>\n Khi d\u1ecbch Covid di\u1ec5n ra, nhi\u1ec1u kh\u00e1ch s\u1ea1n g\u1eb7p v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n l\u1edbn li\u00ean quan \u0111\u1ebfn t\u00e0i ch\u00ednh. Do th\u1eddi gian \u0111\u00f3ng c\u1eeda qu\u00e1 l\u00e2u khi\u1ebfn cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a kh\u00e1ch s\u1ea1n b\u1ecb tr\u00ec tr\u1ec7. Nhi\u1ec1u c\u01a1 s\u1edf ngh\u1ec9 d\u01b0\u1ee1ng, l\u01b0u tr\u00fa ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 doanh thu v\u00e0 bu\u1ed9c ph\u1ea3i d\u1eebng h\u1ee3p \u0111\u1ed3ng lao \u0111\u1ed9ng v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n Ngo\u00e0i ra, nhi\u1ec1u kh\u00e1ch s\u1ea1n cao c\u1ea5p ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o l\u01b0\u1ee3ng kh\u00e1ch Qu\u1ed1c t\u1ebf \u0111ang th\u1eadt s\u1ef1 kh\u00f3 kh\u0103n khi Vi\u1ec7t Nam ch\u01b0a n\u1ed1i l\u1ea1i c\u00e1c \u0111\u01b0\u1eddng bay v\u1edbi Th\u1ebf gi\u1edbi. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn nhi\u1ec1u kh\u00e1ch s\u1ea1n l\u1edbn kh\u00f4ng c\u00f3 ngu\u1ed3n doanh thu \u0111\u1ec3 ti\u1ebfp t\u1ee5c duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n t\u1ed1t nh\u01b0 ban \u0111\u1ea7u \u0111\u01b0\u1ee3c.<\/span><\/p>\n <\/p>\n Trong khi c\u00e1c \u0111\u01b0\u1eddng bay Qu\u1ed1c t\u1ebf b\u1ecb h\u1ea1n ch\u1ebf v\u00e0 ch\u01b0a n\u1ed1i l\u1ea1i th\u00ec Vi\u1ec7t Nam v\u1eabn c\u00f3 th\u1ecb tr\u01b0\u1eddng kh\u00e1ch n\u1ed9i \u0111\u1ecba t\u01b0\u01a1ng \u0111\u1ed1i l\u1edbn. Tuy nhi\u00ean, \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch n\u1ed9i \u0111\u1ecba n\u00e0y th\u00ec c\u00e1c kh\u00e1ch s\u1ea1n ph\u1ea3i c\u1ea1nh tranh nhau r\u1ea5t l\u1edbn. Kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh nhau v\u1ec1 gi\u00e1 m\u00e0 h\u1ecd c\u00f2n ph\u1ea3i c\u1ea1nh tranh v\u1ec1 c\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. \u0110\u1ec3 c\u00f3 th\u1ec3 tr\u1ee5 v\u1eefng v\u00e0 ph\u00e1t tri\u1ec3n tr\u01b0\u1edbc khi\u00a0 kh\u00e1ch Qu\u1ed1c t\u1ebf \u0111\u01b0\u1ee3c tr\u1edf l\u1ea1i Vi\u1ec7t Nam, bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o t\u1ed1t v\u1ec1 d\u1ecbch v\u1ee5 v\u00e0 c\u1ea1nh tranh gi\u00e1.<\/span><\/p>\n Hi\u1ec7n t\u1ea1i, \u0111\u1ec3 c\u1ed1 g\u1eafng duy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh, nhi\u1ec1u kh\u00e1ch s\u1ea1n \u0111\u00e3 gi\u1ea3m gi\u00e1 s\u00e2u t\u1eeb 30-70% tuy nhi\u00ean v\u1eabn kh\u00f4ng c\u00f3 kh\u00e1ch. H\u1ea7u h\u1ebft c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u1ec1u t\u1eadp trung c\u1eaft gi\u1ea3m chi ph\u00ed \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec3m h\u00f2a v\u1ed1n ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n C\u01a1 h\u1ed9i c\u1ee7a ng\u00e0nh Qu\u1ea3n tr\u1ecb kh\u00e1ch s\u1ea1n trong t\u01b0\u01a1ng lai<\/b><\/p>\n <\/p>\n Trong khi nhi\u1ec1u doanh nghi\u1ec7p \u0111ang ph\u1ea3i ch\u1eadt v\u1eadt \u0111\u1ec3 duy tr\u00ec kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh th\u00ec \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 th\u1ec3 ch\u1ee9ng minh n\u0103ng l\u1ef1c c\u1ee7a m\u00ecnh. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tr\u1ee5 v\u1eefng trong th\u1eddi k\u1ef3 \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng v\u00e0 kh\u00f3 kh\u0103n s\u1ebd gi\u00fap cho h\u1ecd c\u00f3 th\u1ec3 r\u00fat ra \u0111\u01b0\u1ee3c nh\u1eefng kinh nghi\u1ec7m, nh\u1eefng b\u00e0i h\u1ecdc v\u00e0 bi\u1ebft c\u00e1ch \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh khi \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c.<\/span><\/p>\n B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng l\u1ea1i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p m\u1edbi \u0111\u1ec3 ph\u00e1t tri\u1ec3n. Khi ho\u00e0n thi\u1ec7n vi\u1ec7c n\u00e0y c\u0169ng l\u00e0 l\u00fac t\u00ecnh h\u00ecnh d\u1ecbch b\u1ec7nh \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t v\u00e0 l\u00fac n\u00e0y h\u1ecd s\u1ebd nhanh ch\u00f3ng thu h\u1ed3i \u0111\u01b0\u1ee3c c\u1ea3 v\u1ed1n v\u00e0 l\u00e3i.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\nNh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n \u1edf Vi\u1ec7t Nam<\/b><\/h2>\n
Kh\u00f3 kh\u0103n v\u1ec1 t\u00e0i ch\u00ednh<\/b><\/h3>\n
C\u1ea1nh tranh nhi\u1ec1u<\/b><\/h3>\n